Hip hop icon 50 Cent took the nightlife by storm with the exclusive launch of his Branson 505 Edition Cognac by Sire Spirits x Lalique. This ultra-luxe spirit, priced at $25,000 per bottle, is crafted with hand-etched Lalique glass and aged up to a century for unbeatable quality. The launch event was held at the elegant Lalique Townhouse in Manhattan, setting the perfect scene for this unique blend of art, culture, and craftsmanship.
Guests indulged in five-star bites prepared by celebrity chef Daniel Boulud while sampling the exquisite cognac, with 50 Cent himself leading the tasting experience. The star-studded guest list included Lalique’s Silvio Denz, Ari Melber from MSNBC, and actor Joseph Sikora of “Power” fame, making the night as memorable as the spirit they savored.
Beyond the luxury and celebration, every bottle sold supports a philanthropic cause, with $5,000 from each purchase donated to 50 Cent’s G-Unity Foundation. This event wasn’t just about living the high life—it was about creating lasting impact through culture and generosity.
