Sales of Tesla electric vehicles (EVs) in Europe have plummeted by 49% in the first two months of 2025 compared to the same period last year, according to data from the European Automobile Manufacturers’ Association (ACEA).
This decline comes as aging Tesla models face stiff competition, while some consumers appear to be boycotting the brand due to Elon Musk’s vocal support for US President Donald Trump and his leadership of the Department of Government Efficiency (DOGE).
Tesla Faces Sales Slump Despite EV Market Growth
Despite the overall electric vehicle market in Europe growing by 28.4% to 255,489 units, Tesla’s new registrations fell to 19,046, securing a market share of just 1.1%.
In February alone, Tesla sales dropped by 47% to 11,743 units.
“The latest new car registration figures confirm that market demand for battery electric vehicles remains below the level needed for the transition to zero-emission mobility to progress,” said ACEA Director General Sigrid de Vries.
De Vries emphasized the need for stronger tax incentives and investment in charging infrastructure to boost consumer interest, especially as the European Union (EU) considers easing emission reduction targets for struggling automakers.
Musk’s Leadership and Market Backlash
Musk’s leadership style and cost-cutting measures at Tesla have sparked controversy, with several Tesla dealerships in the United States vandalized in recent weeks. The company’s stock price has also tumbled over the past month.
