Chinese electric vehicle maker Xpeng is preparing to take its budget-friendly Mona brand to the global stage in 2026, in a move aimed at expanding its international footprint and competing head-on with established automakers in Europe and beyond.
The first model under the new sub-brand, the Mona M03, made its debut in China in August 2024. Priced from 119,000 yuan (around $17,000 USD), the sleek electric coupe is positioned to make EV ownership more accessible to mass-market buyers.
Xpeng CEO He Xiaopeng confirmed that the company plans to roll out multiple Mona models outside of China starting in 2026, with Europe seen as a key target market.
“The Mona series is designed to combine affordability with advanced AI technology, making EVs available to a wider audience worldwide,” He said in a recent statement.
With its aggressive pricing strategy, Xpeng hopes to undercut rivals like Volkswagen, BMW, and Mercedes-Benz, while simultaneously capturing younger, tech-driven buyers. The Mona name itself, short for ‘Made Of New AI’, highlights the company’s emphasis on integrating artificial intelligence into its vehicles.
The move underscores the broader ambitions of Chinese automakers, who are increasingly eyeing global markets with competitively priced, feature-rich EVs. If successful, Mona could become a cornerstone of Xpeng’s international growth strategy and a disruptive force in the affordable EV segment.