African e-commerce giant Jumia reported a narrower pre-tax loss in the third quarter of 2025, driven by strong performance in its largest market, Nigeria.
The company’s pre-tax loss fell to $17.7 million, down slightly from $17.8 million a year earlier. On a constant-currency basis, the loss improved 8% year-on-year to $18 million.
Revenue growth remained robust, reaching $45.6 million, up 25% from $36.4 million in the same period last year. Physical goods orders surged 34%, while gross merchandise value (GMV) rose 21% to $197.2 million.
Nigeria emerged as a key growth driver, with orders increasing roughly 30% and GMV jumping 43% year-on-year, highlighting the country’s expanding e-commerce demand.
Jumia also improved cash efficiency, reducing net cash used in operations to $12.4 million from $26.8 million in Q3 2024. Liquidity at the end of the quarter stood at $82.5 million, supported by cost-cutting measures, including a 7% reduction in headcount and AI-driven operational optimizations.
Looking ahead, Jumia reaffirmed its target to reach pre-tax breakeven by Q4 2026, with full-year profitability projected for 2027. For 2025, the company now expects a pre-tax loss of $50–55 million.
Strategically, Jumia is focusing on secondary cities, expanding partnerships with international sellers particularly from China and exiting less profitable markets such as South Africa and Tunisia to concentrate on its core operations.
While still loss-making, the improved efficiency and strong Nigerian performance signal progress toward profitability, underscoring the potential of Africa’s largest e-commerce market. Visit www.jocomms.com for more news.
