As the world approaches 2025, marking five years left to meet the ambitious Sustainable Development Goals (SDGs), UN Deputy Secretary-General Amina J. Mohammed is rallying leaders from the creative industries to unite and spark action. In a bold initiative, Mohammed posed a question to influential figures across art, film, fashion, sports, and music: “What would you do at the UN to bring people together and act for the SDGs?”

Her challenge reflects the need for global solidarity and imaginative engagement to ensure the SDGs—ranging from ending poverty and hunger to addressing climate change—remain a priority. By enlisting creatives to shape the narrative, the UN seeks to reignite public passion and drive impactful change as the 2030 deadline looms.

Amina J. Mohammed’s message highlights the power of culture in capturing the world’s imagination, and she eagerly anticipates how these leaders will use their platforms to help deliver on the promise of the SDGs. This call for collaboration signals a crucial moment in the global effort to transform societies and create a more sustainable, equitable world for all.