Chinese automakers are rapidly gaining ground in Nigeria, edging out Japanese, European, and American brands as economic pressures push buyers toward more affordable options.
With foreign exchange volatility and high import costs making cars like Toyota and Honda less accessible, Nigerians are increasingly choosing GAC, Geely, Changan, Chery, Jetour, and MG. Dealers have also pivoted, with major firms like Stallion Motors and PAN Nigeria now focusing on Chinese marques.
In Lagos, surveys show four in ten new cars are GAC models, with the state government owning a significant share of them. TIM Motors, which markets MG, is targeting the used-car market with competitively priced SUVs, long warranties, financing options, and plans for local assembly by 2026.
The shift mirrors a global rise in Chinese exports, with Chery reporting a 38% sales jump in 2024. Analysts say Nigeria’s auto market could hit 50,000 new units in three years much of it driven by Chinese brands.