Newly appointed Special Adviser to the President on Media and Public Communication, Daniel Bwala, officially resumed duties at the State House on Monday, November 18, amidst public scrutiny of his new role.
Addressing journalists during a familiarization briefing, Bwala emphasized the need to remain focused in the face of distractions, pledging unwavering support for President Bola Ahmed Tinubu’s administration. He stated that his appointment is a call to serve the President and the nation, not a platform for personal interests.
“In life, generally, you look at focus. When you are focused on a thing, you are going to be faced with distraction. Your character will be determined by how you conduct yourself in the case of carrying out the information,” Bwala said. “It’s about the government. It’s about the President. It’s about his administration. It’s not about Bwala.”
Bwala also dismissed criticism, suggesting it stems from individuals seeking to undermine the President’s commitment to governance.
Bwala’s appointment has sparked mixed reactions, including remarks from Senator Ali Ndume, who commended President Tinubu for promoting inclusivity. However, Ndume urged Bwala to apologise to Vice President Kashim Shettima for past criticisms during the 2023 presidential campaign.
“This gesture deserves serious applause,” Ndume said, referring to Tinubu’s decision. “But Bwala should extend an olive branch to Vice President Shettima for unity within the party.”
In response, Bwala downplayed any friction, highlighting his strong relationship with Shettima. “When I was referred to what he [Ndume] said, I immediately contacted the Vice President. We all cracked jokes about that. I have a very fantastic relationship with the Vice President, which started even before the court judgment on the presidential election.”
He further noted that his focus remains on advancing the administration’s objectives. “It’s not about Bwala; it’s about the President,” he reiterated.
Amid questions about the overlap in responsibilities with other media advisers, Bwala explained that his role complements the broader communication strategy of the presidency.
“All of us are servants of the President. There is no issue as to the differences in terms of responsibility. Everybody knows their duty,” he said. “We are not particularly bothered about who is doing what. We are working to achieve the mandate of Mr. President.”
Bwala also referenced his predecessor, Ajuri Ngelale, acknowledging the collaborative nature of the administration’s media team.
The former spokesperson for Atiku Abubakar’s 2023 presidential campaign concluded by urging critics to focus on the administration’s work rather than fueling unnecessary controversies. “The President is committed, and we are committed to the force of the President,” he said.
