Nigerian poultry farmers are facing mounting pressure as the price of day-old broiler chicks plunges just weeks before the Yuletide season. Prices have reportedly fallen below ₦450 per chick, a significant drop at a time when demand is expected to peak.

Industry experts say the decline, which began in mid-November, threatens the profitability of hatcheries, which operate under fixed production costs. Selling chicks at a loss has left many farmers struggling to stay afloat.

Several factors are driving the price drop. Seasonal overproduction has resulted in an excess supply of chicks, while weakened consumer purchasing power amid inflation has dampened demand for poultry products. Additionally, macroeconomic challenges, including currency devaluation and policy shifts, have increased production costs, further squeezing margins. Structural gaps in financing, planning, and policy support also continue to hinder the sector.

For many farmers, the Christmas period traditionally offers the highest returns. However, this year, challenges such as high feed costs, limited access to credit, and now falling chick prices are putting festive profits at risk. Analysts warn that the situation could lead to reduced production just as consumer demand rises, potentially keeping poultry prices high at retail despite the hatchery-level price drop.

Industry stakeholders urge government intervention and better planning to stabilize the market, ensuring farmers can survive the festive season while keeping poultry affordable for consumers. Visit www.jocomms.com for more news.