Goggle released its Gemini 3 AI model today after weeks of social-media hype, the latest model Gemini capabilities will be immediately available in several profit-generating products like its search engine.

The arrival of Gemini 3 will keep Google at the forefront of the AI race. During a press briefing, executives highlighted Gemini 3’s lead position on several popular industry leaderboards that measure AI model performance.

Sundar Pichai, the CEO described it as “our most intelligent model,” in a company blog post.

However, the AI race has increasingly shifted away from benchmarks to money-making applications of the technology, as Wall Street watches for signs of an AI bubble. Alphabet’s stock has so far been buoyed this year largely due to the financial success from AI offerings from its cloud computing division.

But even with leading developers like Google, OpenAI and Anthropic behind them, new AI model updates have had trouble distinguishing themselves, only attracting attention when they fail, as Meta earlier this year.

Google emphasized that Gemini 3, unlike past releases, was already underpinning a handful of revenue-generating consumer and enterprise products at launch.

In a statement made available to the public, Koray Kavukcuoglu, Google’s chief AI architect, told reporters “We think Gemini has set quite a new pace in terms of both releasing the models, but also getting it to people faster than ever before,”

Pichai said the Gemini 3 launch marked the first time that Google had incorporated its new model into its search engine from day one. In the past, new versions of Gemini took weeks or months to embed into Google’s most highly used products.

Paying users of Google’s premium AI subscription plan will have access to Gemini 3 capabilities in AI Mode, a search feature that dispenses with the web’s standard fare in favor of computer-generated answers for complicated queries.