Khaby Lame, the world’s most followed TikTok creator, has just made one of the boldest business plays in digital history. The silent-comedy star reportedly sold a major part of his company for $900 million — about ₦1.2 trillion, instantly redefining what influencer power looks like in real money terms.
Through his company, Step Distinctive Ltd, Khaby is essentially licensing the commercial rights to his brand and business activities for the next three years. It’s a strategic move that allows partners to monetize his image, endorsements, and brand influence—while he secures generational wealth without disappearing from the spotlight.
From factory worker to global internet icon, Khaby’s journey is now officially a case study in modern success. But with his brand temporarily in other hands, the big question remains — is this the future of creator empires, or a risky bet that could reshape how influence is owned and controlled?
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