Meta, the parent company of Facebook, has announced a significant overhaul of its monetization options for creators, aiming to simplify the process and boost earnings. The tech giant has introduced the new Facebook Content Monetization program, which consolidates the platform’s previous monetization schemes— in-stream ads, ads on Reels, and performance bonuses—into a single program. This new approach aims to streamline onboarding and reduce complexity for creators looking to monetize their content.
In a statement, Meta revealed that it paid over $2 billion to creators in the past year for their Reels, videos, photos, and text posts. However, only one-third of eligible creators participated in more than one monetization program, suggesting many missed out on potential earnings. The revamped system will allow creators to apply once, providing them with an opportunity to earn across different content formats, including videos and Reels, through ad-based revenue.
The program will continue to operate on a performance-based payout model, where users are compensated based on how their content performs. In addition, Meta has introduced a new Insights tab, designed to offer creators a detailed breakdown of their earnings and help them identify the most profitable content on their pages.
Currently in beta, Meta will invite 1 million existing creators to test the new program this week, with plans to expand the rollout in the coming months. Creators who choose to participate in the test will lose access to the previous standalone monetization programs, but they will have the option to opt-out if they wish to continue using the existing schemes.
For those not immediately invited, Meta has encouraged creators to express their interest via Facebook’s official content monetization page. The platform aims to make the process more accessible and profitable, as more creators transition to the new program.
This move marks another step in Meta’s broader strategy to enhance user experience and support creators as they continue to build communities and earn income on the platform.
