In a striking display of shifting consumer priorities, Nigeria’s telecom giants MTN and Airtel have reported record-breaking data revenue in the second quarter of 2025, even as millions of Nigerians face economic hardship.
According to data from their latest financial statements, MTN Nigeria saw an 85.6% year-on-year surge in data revenue, raking in a staggering ₦701 billion in Q2 2025, up from ₦377 billion in the same period last year.
Airtel Nigeria also posted impressive gains, with data revenue increasing by 60.3% to ₦260 billion (approximately $168 million), compared to ₦185.4 billion ($117 million) in Q2 2024.
The figures reflect a growing national trend: Nigerians are prioritizing internet connectivity over basic necessities. Despite inflation and widespread food insecurity, data consumption continues to soar, fueled by demand for streaming, social media, remote work, education, and digital transactions.
Analysts say the shift underscores how deeply embedded digital life has become in Nigeria. “Access to data is now seen as essential a lifeline rather than a luxury,” said one industry expert.
The staggering revenue growth cements the position of both telcos as critical players in Nigeria’s digital economy. It also raises broader questions about affordability, digital inclusion, and the social consequences of a society increasingly dependent on connectivity, even amid poverty.
As MTN and Airtel reap the rewards of data-hungry consumers, the Nigerian government may face growing pressure to balance digital growth with socioeconomic support systems that ensure no citizen has to choose between food and internet access.
