A recent report from Cable.co.uk and We Are Social, shared by World of Statistics, highlights Nigeria’s high social media usage, with citizens spending an average of 3 hours and 23 minutes daily on social platforms. This figure places Nigeria fifth globally in terms of average daily social media engagement.

Kenya tops the list with users spending 3 hours and 43 minutes daily, followed by South Africa (3:37), Brazil (3:34), and the Philippines (3:33). Nigeria’s position reflects a deep engagement with social media, driven by connectivity growth and increasing smartphone penetration in the country.

Other countries with notable social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina complete the top ten with averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively. The findings underscore the significant role social media plays in daily life across these nations.

Here’s the top 10 ranking for average daily social media usage:

1. Kenya – 3:43

2. South Africa – 3:37

3. Brazil – 3:34

4. Philippines – 3:33

5. Nigeria – 3:23

6. Colombia – 3:22

7. Chile – 3:11

8. Indonesia – 3:11

9. Saudi Arabia – 3:10

10. Argentina – 3:08