OpenAI has made an announced that it has “paused” users’ ability to generate videos of Martin Luther King Jr. on its artificial intelligence video tool Sora, following reprisal over “disrespectful depictions.”

“While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used,” the company posted on X “Authorized representatives or estate owners can request that their likeness not be used in Sora cameos.”

The switch comes a few weeks after the launch of Sora2, which lets users make a look alike AI-generated image using real and historical people. Observers charge that it’s contributing to an era of misinformation and “AI slop” that is mixing up the lines between what’s real and what’s fake.

The company acknowledges there are strong free-speech interests in depicting historical figures, but says public figures and their families should ultimately have control over how their likeness is used.

Moving forward … OpenAI says authorized representatives or estate owners can request their likeness not be used in Sora cameos.

This is because, some creators and users of this technology were using King’s likeness for inappropriate purposes. Users recently recreated the late actor Robin Williams in AI videos, prompting his daughter Zelda to call them “disturbing”

The OpenAI company “thanks Dr. Bernice A. King for getting in touch with the company on behalf of King, Inc., and John Hope Bryant and the AI Ethics Council for creating space for conversations like this.”

The app has also garnered criticism in Hollywood, with studios expressing concern that videos generated with Sora have already infringed on copyrights of various films, shows and characters.