Poland’s consumer watchdog, the Office of Competition and Consumer Protection (UOKiK), has accused Netflix of unlawfully raising subscription fees without securing explicit approval from customers. According to UOKiK, the streaming giant increased some monthly fees by as much as 7 zlotys ($1.92) in August 2024, relying on user silence as implied consent to the new prices.
Polish consumer law prohibits companies from unilaterally changing essential contract terms—such as pricing—without informed and active subscriber approval. “The price of the service, like any provision, should not be changed unilaterally, without the explicit and informed consent of the user,” UOKiK President Tomasz Chrostny said. The regulator has launched administrative proceedings, warning that Netflix could face fines of up to 10% of its turnover for each unlawful clause, in addition to reimbursing customers for overcharges.
Responding to the allegations, Netflix said it prioritizes transparency and compliance with the law. “Comfort and transparent communication with consumers are crucial for us, and acting in accordance with all applicable laws is our top priority,” the company’s press office stated, adding that it would cooperate with UOKiK to resolve the matter. The case mirrors earlier interventions by UOKiK, which this year pushed Amazon to revise its terms for Prime and Prime Video services.
