Pop icon and beauty entrepreneur Selena Gomez is making a powerful statement ahead of World Mental Health Day. She announced that 100% of sales from her Rare Beauty fragrance collection will be donated to the Rare Impact Fund from October 10th through 12th. This initiative aims to support mental health services and raise awareness during a crucial time.
The Rare Impact Fund was created to invest in programs breaking down stigmas around mental health, especially among underserved communities. Selena’s commitment to this cause goes beyond words, turning her fragrance line into a vehicle for positive change. Fans can enjoy the collection with the added impact of contributing to mental wellness programs worldwide.
This limited-time donation reflects Selena’s continuous dedication to mental health advocacy and the mission behind Rare Beauty itself—to promote self-acceptance and emotional well-being. Don’t miss the chance to support this meaningful campaign and celebrate World Mental Health Day with a purchase that truly matters.
