President Bola Ahmed Tinubu yesterday highlighted the creative economy as a cornerstone of his administration’s strategy for economic diversification. He reaffirmed his commitment to leveraging Nigeria’s creative sector as a key driver of the nation’s global influence.
Speaking at the launch of the 2024 Abuja International Carnival at Eagle Square, Abuja, the President, represented by Vice President Kashim Shettima, emphasized the event’s role in celebrating Nigeria’s identity and promoting cultural diplomacy.
“We are not here just to celebrate a carnival but to reaffirm the essence of who we are as Nigerians—a people of culture, a people of art, a people of colour, and a people of shared values,” said Tinubu.
Under the theme, “Carnival of Renewed Hope: A Pledge to My Country,” the carnival showcased performances from across Nigeria and beyond, reinforcing its impact on the nation’s economy and cultural diplomacy.
“Our creativity continues to shine on the global stage, drawing admiration and respect. This heritage is the truest measure of what it means to be Nigerian—proud, resourceful, and innovative,” the President said. He noted that Nigeria’s creative industries already contribute significantly to the nation’s GDP and have revitalized local industries while fostering international cultural exchange.
“The unifying power of art and culture on display here is a reflection of what we can achieve when we work together,” Tinubu remarked, emphasizing the carnival’s significance as a driver of unity and innovation.
The President addressed international participants, underscoring the event’s role in fostering cultural ties. “Their presence affirms that culture transcends boundaries, and it is through cultural exchange that we build bridges of understanding, friendship, and shared humanity. In this carnival, we offer not just a spectacle but a home away from home for our guests,” he said.
Tinubu further called for reflection on the carnival’s broader significance, describing it as a “call to action” to promote peace, unity, and collective progress toward a brighter Nigeria.
President Tinubu praised the efforts of the Federal Ministry of Art, Culture, and the Creative Economy, the Federal Capital Territory Administration (FCTA), and the Abuja International Carnival Secretariat for their dedication to organizing the event.
“Our diversity is not just a mark of identity but a powerful force that strengthens our unity and inspires us to dream bigger for our country,” he said.
Minister of Art, Culture, Tourism, and Creative Economy, Barr. Hannatu Musawa, represented by Acting Permanent Secretary Mr. Oraelumo Obi Raphael, highlighted the carnival’s unique role in uniting Nigeria’s 36 states, the FCT, and international participants.
“The carnival is a platform for artistic expression, innovation, and cultural exchange, providing Nigerians with an opportunity to showcase their creative ingenuity as a tool for harnessing the power of culture to strengthen our nation’s bond,” she said.
FCT Minister Barr. Nyesom Wike, represented by the Director of Social Welfare in the FCTA, echoed the carnival’s theme, stating, “It is a reminder and a promise to celebrate not just our vibrant culture but also the resilience and hope that define Nigeria.”
The 2024 Abuja International Carnival serves as a testament to Nigeria’s rich cultural heritage and its potential to inspire economic growth and unity. With a pledge to continue championing the creative sector, the Tinubu administration aims to position Nigeria as a global cultural powerhouse.
